Les Tres Xemeneies
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.
This experience of connection becomes the tangible manifestation of the Generalitat’s strategic goal in choosing the location for the Media City to define a new center and work toward a territorial balance of development in the metropolitan area of Barcelona.
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
Highlighting the characteristics of the existing artifact: an enigmatic opaque prism from the exterior and a forest of massive concrete pillars and beams inside surmounted by the comparatively weightless clear span of the exhibition hall above, the project harnesses the power of the existing structure to connect to an immediate industrial past as well as depths of human experience.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.
This experience of connection becomes the tangible manifestation of the Generalitat’s strategic goal in choosing the location for the Media City to define a new center and work toward a territorial balance of development in the metropolitan area of Barcelona.
Les Tres Xemeneies
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.
This experience of connection becomes the tangible manifestation of the Generalitat’s strategic goal in choosing the location for the Media City to define a new center and work toward a territorial balance of development in the metropolitan area of Barcelona.
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
Highlighting the characteristics of the existing artifact: an enigmatic opaque prism from the exterior and a forest of massive concrete pillars and beams inside surmounted by the comparatively weightless clear span of the exhibition hall above, the project harnesses the power of the existing structure to connect to an immediate industrial past as well as depths of human experience.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.
This experience of connection becomes the tangible manifestation of the Generalitat’s strategic goal in choosing the location for the Media City to define a new center and work toward a territorial balance of development in the metropolitan area of Barcelona.
Les Tres Xemeneies
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.
This experience of connection becomes the tangible manifestation of the Generalitat’s strategic goal in choosing the location for the Media City to define a new center and work toward a territorial balance of development in the metropolitan area of Barcelona.
The heart of Catalunya Media City, projecting from the local context to the world.
The proposal aims to create a hub for the digital world while preserving the defining characteristics of the existing structure. The landmark will remain largely unchanged but will connect with the city and the surrounding landscape through strategic cuts. New programs will be integrated with light, reconfigurable installations inside the existing building, while vegetation will permeate the space, bringing life to the concrete interiors. The new addition to the south will complement the existing structure with a lighter, more sustainable design and a LED surface facade, symbolizing the digital world. Additionally, a new low-rise building to the east will house technical support spaces and create a permeable logistics street, as well as an elevated public space that flows naturally into the surrounding landscape, offering an urban gesture that invites people from both Barcelona and Badalona.
Highlighting the characteristics of the existing artifact: an enigmatic opaque prism from the exterior and a forest of massive concrete pillars and beams inside surmounted by the comparatively weightless clear span of the exhibition hall above, the project harnesses the power of the existing structure to connect to an immediate industrial past as well as depths of human experience.
The proposal adds one additional block to the three modules of the existing powerplant. It extends the prism of the existing volume and its structural module in a wood structure and a translucent skin with the capacity to display for the multimedia productions generated within.
"The turbine hall has always been a solid, massive volume. By cutting into it, we make it more permeable and create multiple access points for the different programs."
Guido Hartray, Partner at Marvel
The existing features of the building remain largely unaltered with new programs accommodated in light and reconfigurable installations. New life springing fourth and occupying the shell of the powerplant.
The space of the exhibit hall is a square extrusion floating 40’ above the ground and open on each end.
Terraces at each end of this public floor open up to views of Barcelona on one end and the smaller city of Badalona on the other questioning the hierarchical assumptions of center and periphery.
This bidirectional outreach repeats with the artificial dune of studio spaces which rises up in gentle steps at each end providing a functional link to the waterfront promenades in each direction and an elevated perspective from which to take in the continuity of the waterfront.
"It has the potential to become an interurban and metropolitan benchmark."
Esteban de Backer, Partner at Marvel for Archinect.