Maritime City Exhibit Design, South Street Seaport Museum

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
The 90-year-old, 22-foot long builder model of RMS Queen Mary has been restored and installed.

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
© Marvel
© Richard Mitchell, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Specially-designed case for the "Queen Mary" for the exhibition.
Uniquely small artifacts create a “Corner of Curiosities” inspired by the Renaissance European Cabinet of Curiosities.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

2149 N68 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
2149 N69 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Concept Design Unboxing the SSSM Collection
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
2149 N59 medium South Street Seaport Museum
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Overview of Exhibition Layout
© Marvel

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
2149 N69 South Street Seaport Museum medium Richard Bowditch MaritimeCityRibbonCutting 20250227 RichardMitchell N Print RMP 3925 scaled
© Richard Mitchell, Courtesy of The South Street Seaport Museum

The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.

2149 N66 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum

Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

Maritime City Exhibit Design, South Street Seaport Museum

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
The 90-year-old, 22-foot long builder model of RMS Queen Mary has been restored and installed.

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
© Marvel
© Richard Mitchell, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Specially-designed case for the "Queen Mary" for the exhibition.
Uniquely small artifacts create a “Corner of Curiosities” inspired by the Renaissance European Cabinet of Curiosities.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

2149 N68 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
2149 N69 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Concept Design Unboxing the SSSM Collection
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
2149 N59 medium South Street Seaport Museum
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Overview of Exhibition Layout
© Marvel

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
2149 N69 South Street Seaport Museum medium Richard Bowditch MaritimeCityRibbonCutting 20250227 RichardMitchell N Print RMP 3925 scaled
© Richard Mitchell, Courtesy of The South Street Seaport Museum

The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.

2149 N66 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum

Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

Maritime City Exhibit Design, South Street Seaport Museum

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
The 90-year-old, 22-foot long builder model of RMS Queen Mary has been restored and installed.

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
© Marvel
© Richard Mitchell, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Specially-designed case for the "Queen Mary" for the exhibition.
Uniquely small artifacts create a “Corner of Curiosities” inspired by the Renaissance European Cabinet of Curiosities.
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

A display system built to carry four centuries of exchange, object by object

Marvel led the concept and design for Maritime City, the South Street Seaport Museum's inaugural permanent exhibition housed within the landmark 1868 A. A. Thomson & Co. Warehouse in Lower Manhattan. Spanning three floors, the exhibition presents over 540 artifacts drawn from the museum's collection of more than 80,000 objects, tracing how a port city became a global capital. Inspired by the neighborhood fabric of the South Street Seaport district, the building's architectural heritage, and historic shipping containers, a system of modular oak vitrines acts as framing devices that both house and unpack objects ranging from intimate trade fragments to a 22-foot model of the RMS Queen Mary. Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront. Concealed behind the modular boxes, metal rail cleats anchored to the masonry walls give the museum the flexibility to evolve the exhibition over time, ensuring the design serves the institution as durably as the warehouse itself has. The result is an exhibition environment that feels deeply connected to the Seaport district, celebrating the city's maritime legacy through the objects, stories, and communities that shaped it.

2149 N68 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
This re-emergence from a decade in storage provides an opportunity to reposition the Museum’s collection alongside the history of industry, craft, and the movement of goods and people.
2149 N69 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum
Placement of objects within a system of modular oak boxes, inside cabinets, on top of pallets, and within immersive videos provides multiple points of view and invites fresh perspectives.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Concept Design Unboxing the SSSM Collection
© Marvel

“The design encourages visitors to connect to the textures, stories, and functions of artifacts to their respective containers—shipping crates, trunks, sea-going vessels, and warehouses—and affirms our fascination with unpacking—everything from internet merch to our ever-evolving relationship to history.”

Dennis Vermeulen, Partner at Marvel
2149 N59 medium South Street Seaport Museum
Courtesy of South Street Seaport Museum
Flat file drawers are utilized for viewers to uncover historical arts and crafts techniques, including technical drawings and ship plans, letterpress broadsides, lithographs, and wood engravings and discover the tools used to create these pieces.
2214 Maritime City Exhibit Design, South Street Seaport Museum Diagrams Marvel Overview of Exhibition Layout
© Marvel

"In collaboration with the Museum, our goal was to use design as a storytelling tool to craft the visitor experience across all three exhibition floors of this building. We wanted to create an exhibition that welcomes visitors from all backgrounds near and far and is accessible to all ages and mobility levels."

Justine Ala, Architectural Designer at Marvel
2149 N69 South Street Seaport Museum medium Richard Bowditch MaritimeCityRibbonCutting 20250227 RichardMitchell N Print RMP 3925 scaled
© Richard Mitchell, Courtesy of The South Street Seaport Museum

The ground floor has cases fixed to the walls and moveable furniture, which is ideal for quick spatial reconfiguration and allows for people to fill the space during special events.

2149 N66 South Street Seaport Museum medium Richard Bowditch
© Richard Bowditch, Courtesy of The South Street Seaport Museum

Interactive touchpoints, flat files, and media installations are woven throughout, inviting visitors to explore the layered stories of the Indigenous, immigrant, and working-class communities whose lives were shaped by the waterfront.

Location

South Street Seaport Museum, New York, NY

Client

South Street Seaport Museum

Typology

Size

8,340 SF

Marvel Design Team

Jonathan Marvel, Justine Ala, Dennis Vermeulen

Project Team

Kohler Ronan (MEP), Silman (Structural), Renfro Design Group (Lighting), South Side Design & Building Duggal Visual Solutions, Full Point Graphics, GK Framing, Object Mounts, Renfro Design Group, and UOVO.