Theory World Headquarters and Retail Flagship
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations.
Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.
Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Materials used for the four-story central connecting staircase reflect natural light into the core of the building.
A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.
Theory's unified brand expression continues into their first-floor fitting rooms.
Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.
The company’s presence in the District communicates a unified branding statement inspired by the surrounding context and expressed in the palette. Plus, the internal connecting stair and LED-uplit perimeter window shades unify all floors into a single identity.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.


Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.

Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.


Executive and showroom areas assert a polished and distinct brand philosophy while balancing privacy and openness.

Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.



Materials used for the four-story central connecting staircase reflect natural light into the core of the building.

A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.

The Theory Retail Flagship occupies the ground floor or the building. Women’s and Men’s clothing as well as shoes and accessories share the 5,600 square foot space.

Theory's unified brand expression continues into their first-floor fitting rooms.

Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.

The company’s presence in the District communicates a unified branding statement inspired by the surrounding context and expressed in the palette. Plus, the internal connecting stair and LED-uplit perimeter window shades unify all floors into a single identity.
Theory World Headquarters and Retail Flagship
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations.
Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.
Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Materials used for the four-story central connecting staircase reflect natural light into the core of the building.
A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.
Theory's unified brand expression continues into their first-floor fitting rooms.
Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.
The company’s presence in the District communicates a unified branding statement inspired by the surrounding context and expressed in the palette. Plus, the internal connecting stair and LED-uplit perimeter window shades unify all floors into a single identity.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.


Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.

Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.


Executive and showroom areas assert a polished and distinct brand philosophy while balancing privacy and openness.

Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.



Materials used for the four-story central connecting staircase reflect natural light into the core of the building.

A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.

The Theory Retail Flagship occupies the ground floor or the building. Women’s and Men’s clothing as well as shoes and accessories share the 5,600 square foot space.

Theory's unified brand expression continues into their first-floor fitting rooms.

Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.

The company’s presence in the District communicates a unified branding statement inspired by the surrounding context and expressed in the palette. Plus, the internal connecting stair and LED-uplit perimeter window shades unify all floors into a single identity.
Theory World Headquarters and Retail Flagship
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations.
Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.
Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.
Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Materials used for the four-story central connecting staircase reflect natural light into the core of the building.
A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.
Theory's unified brand expression continues into their first-floor fitting rooms.
Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.
The company’s presence in the District communicates a unified branding statement inspired by the surrounding context and expressed in the palette. Plus, the internal connecting stair and LED-uplit perimeter window shades unify all floors into a single identity.
A standout fixture in Manhattan's bustling Meat Packing District.
The Theory World Headquarters and Retail Flagship in Manhattan's Meat Packing District, designed by Marvel, is a 5-story, 60,000 square foot building embodying a unified branding statement inspired by its surroundings. The ground floor serves as a multi-functional retail flagship, offering a vibrant shopping environment within a 5,600 square foot space enriched with local materials and clever spatial manipulations. Each floor of the headquarters is designed to cater to specific departmental needs, interconnected by a stair allowing light from a rooftop skylight to cascade down. The design underlines flexibility, light, transparency, and collaboration, reinforcing Theory's brand identity and enhancing its presence in both domestic and international retail landscapes.


Spatial flexibility at the fifth floor provides different sizes and combinations of showrooms which can be configured for sales meetings, conferences, shoots, design work sessions, trainings and events.

Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.


Executive and showroom areas assert a polished and distinct brand philosophy while balancing privacy and openness.

Daylight permeates each floor through woven stainless steel panels that run the entire height of the connecting stair.
Theory anchors Manhattan’s Meat Packing District with their 5-story, 60,000 square foot interior fit-out at the corner of Gansevoort and Greenwich Streets. The Offices and Showrooms of the World Headquarters occupy the upper floors of the building, identified by the Flagship retail store at street level.



Materials used for the four-story central connecting staircase reflect natural light into the core of the building.

A palette of raw and luxury materials is used throughout the building—precast concrete, polished stainless steel, rough-sawn hickory, honed slate, and leucite.

The Theory Retail Flagship occupies the ground floor or the building. Women’s and Men’s clothing as well as shoes and accessories share the 5,600 square foot space.

Theory's unified brand expression continues into their first-floor fitting rooms.

Floor fixtures are topped with slabs of Lucite; the allow for hanging just above them.
