To transform the core of New York’s Meatpacking District from temporary interventions to a permanent design, Marvel redesigned one of the city’s pop-up plazas as well as the cobblestone pedestrian zone. While the project area has two distinct lives during the day and the night, they share one key issue: mobility. Attention to safe and comfortable pedestrian and bicycle circulation while maintaining the busy southern flowing vehicular traffic is a central focus of this project, particularly at the epicenter where Ninth Avenue and 14th Street meet.
Marvel's design for the streetscape supports the pedestrian-focused nature of the Meatpacking District, connecting visitors to cultural destinations, like Chelsea Market, the Whitney Museum of American Art, and the High Line.
Throughout the area, a cohesive set of design elements celebrate the old and new character, unique to the district, with rugged materials, soft, colorful, playful lighting, and modern wayfinding.
Making permanent the temporary plaza greatly contributes to the image of the district as a vibrant, cultural, and hard-working corner of the city.
Places to sit, rest and watch the hustle of New York are concentrated in areas that can be transformed with events and programming as sources of revenue to help maintain the public spaces.